Jhoanna Rose Borja Matias, was actually a model. It was her life long dream to become a model, event specialist and a fashion consultant. She has been joining Beauty Pageants and contests in the Barangay since her high school days and has learned the basic of the craft at an early age, but was not really aware of the intricacies of fashion, beauty contests, image making and its related activities until she joined Itsura Advocacy for Responsible Imaging recently with her friend, Vhie Solsona, of the VLS Printshoppe. With support of her friend Vhie, whose mother is a Couture, Jhoanna takes a crack for her first event as HMUA for High Fashion Modelling of the Luisa Yrinco Couture gown collection as HMUA.